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O'Neill, the original Californian surf lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for the ocean and a simple notion.
“I just wanted to surf longer”
Pioneering the world's first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to the world’s first surf shop soon after.
While many things have changed since those humble beginnings, Jack's initial vision of producing innovative and functional products continues, inspiring people and allowing them to do what they love.
Welcome to O'Neill