Who would have thought, that way back in 1952, a simple notion to surf longer, would go on to spawn an industry. Jack O’Neill knew that being in the ocean made him feel better, so he came up with a way to stay out there longer by inventing the wetsuit. He then opened the doors to the world’s first surf shop. A pioneer and a true maverick in every way. Surfer, sailor, hot-air balloonist, father & adventurer. It's an incredible legacy that Jack has left us and we have every intention of continuing to push the boundaries of innovation for surfer and ocean goers worldwide.